#PsMystery

I wrote the brief and was the main project and community manager for the original award-winning #PsMystery, where we built a game in Photoshop where fans had to solve a murder mystery through clues built within PSD files. This campaign won a Gold Cannes Lion for Community Building/ Management – which as a community manager, is the ultimate honor.

#Ps25under25

For the #Ps25Under25 campaign, Adobe commissioned twenty-five artists under the age of twenty-five to create work to celebrate Photoshop’s 25^th anniversary. I personally vetted each artist up for consideration – kids from 15 to 24-years-old from around the world – and worked in tandem with our Creative Director to get each artist to create their best work.

CVS Beauty Mark

We worked with CVS Pharmacy announce the CVS Beauty Mark, a mark CVS is bringing to all of its beauty marketing imagery to show when an image hasn’t been altered. I led the organic social media efforts, coordinating across departments and agencies to make sure all pieces of the PR, media and creative were aligned. The campaign launched with a PR event, Times Square billboard placement, paid social, and coordinated user generated content submissions on social.

@CVS_Beauty on Instagram

With a small but mighty creative team, we launched the @CVS_beauty Instagram account, helping to amass over 30K followers in the first year. I helped the team understand the mindset of the consumer and strategize on new and innovative ways to use Instagram that would stand out in our fans’ feeds.

JFK Moonshot

Digitas worked with the JFK Library to create a fully-synchronized augmented reality recreation of Apollo 11 where every moment, maneuver, and milestone unfolded in real time, second-by-second, precisely 50 years later. I was responsible for the strategy behind JFK Library’s organic social media presence, encouraging fans to download the app and watch the live takeoff.

Women @ Digitas

I currently lead Women @ Digitas employee resource group in Boston, planning panels and events to help educate and connect women in our office. My favorite event we’ve put on: a Galentine’s Day celebration complete with waffles, galentines, Leslie Knope’s head, and a sizeable Digitas-matched donation to She Should Run.org.