What I love most about working in social media is that it’s always changing. I have to constantly notice trends, track data, and pivot to try new things. While the tactics are always changing, the customers’ needs remain at the core of what I do.
In my current role as a Associate Director of Social Strategy at Digitas + GroupeConnect, I help my clients navigate the changes in social media platforms through day-to-day content optimizations and community management, as well as by supporting their larger strategic campaigns.
Current and past clients include Bank of America, CVS, Memorial Sloan Kettering Cancer Center, Lenovo, Adobe (Photoshop, Lightroom, Marketing Cloud), JFK Library, Samsonite and Cold-EEZE.
I have both creative and analytical qualities, and can move easily from brief writing to analyzing data using pivot tables.
I take pride in being the kind of person who can take on a project and see both big picture and small details. I am often brought on to complicated, open-ended projects that need someone with the patience, understanding, and drive to create a process and make them happen.
I’m enthusiastic, optimistic and direct in my daily demeanor. I love being a people manager.
Women’s equality (in the workplace and beyond) is important to me. I also love hiking, reading and organizing in my spare time.
Awards won include: 2020 Digitas Boston Heart of the Company, Gold Cannes Lion for Mobile Technology, Gold Cannes Lion for Community Building/ Management, Silver Cannes Lion for Innovative Use of Social or Community, Gold Clio, Bronze Facebook Award, PR News Social Media Icon, PRSA Bronze Anvil.
Skills include: social media strategy, influencer campaign management, community management, data & analytics, project management and paid social ideation.